The blogging team of the collaborative Berlin 'Hauptstadtblog' (capital city blog) lead a workshop today about regional blogging at re:publica. Belonging to the top 50 bloggers in Germany, they used the interactive forum to clarify their concept for themselves and to others.There was a lot of concern in the room and in the entire event about branding and eyeing future monetarisation possiblities of social media.
This is what I have constructed out of all this for 'place blogging', still an emerging genre in the blogosphere. The following I attempt to apply specifically to 'Manly, Sydney' or this blog of place blogger aggregation: 'Places on Earth':
- Be aware of patterns of re-action to the main stream media and their 'agenda-setting'. Have a concept, an action plan and 'do your own thing'.
- Do not regurgitate stuff from the MSM, the (mainstream) political process, parties or other interest groups.
- Do not incorporate advertising or give in to 'pressures' as you loose autonomy and credibility.
- Be aware of recycled 2nd/3rd -'hand' stuff in the blogosphere from the dominant media. If anything provide a perspective shift and construct something new.
- A regional blog is NOT an official portal providing wayfinding and event locating.
- A regional blog provides an individual/collaborative unique perspective and bestows on the place specificity. Information, impressions most portals do not provide.
re-publica
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